Data Hygiene Services
nSightful is proud to be recognized as one of the top direct marketing service bureaus. Because of our industry knowledge and understanding, we developed our own in-house CASS and Pave Certified proprietary software allowing us to offer state-of-the-art processing services. Marketing changes at a fast pace and customer data can quickly become outdated. nSightful can help you update your database to maximize your marketing success while keeping your costs at a minimum.
List Hygiene Services
The CASS process verifies addresses to determine if they are valid. On average, addresses processed through CASS will code 3.96% of a file as non-deliverable / bad addresses.
nSightful can identify deceased customers/prospects by instantly screening your file and removing / flagging the deceased. Sending mail to the recently deceased can be very emotional for family members and is just plain bad for business. Save your customers the emotional distress and your marketing dollars by allowing nSightful to perform a deceased suppression.
DSF2 / DPV
nSightful utilizes an exact database provided by the USPS TM that verifies if an address is in fact valid.
List Profiling / Penetration Analysis
nSightful can help you get a better understanding of your customers by matching your customer file against 200 million records and 500 demographic elements including: Age, Ethnicity, Gender, Income and many more. This information will be given to you in a professionally designed report. This process will improve your response rates by allowing you to target additional prospects with the similar profiles as your current customers.
Customer Segmentation Modeling
List Order Fulfillment
nSightful provides precise quality control List Fulfillment including qualities and advanced list selection criteria. Our List Fulfillment process will allow you to select or omit records based on a variety of demographics, including:
- Children Present and Children’s Ages
- Estimated Head of Household
- Estimated Household Income
- Mail Order Responder
- Marital Status
- Median Home Value
- Zip code, SCF code, State and more.
Duplicate records can appear when merging data together from multiple sources. Merge/Purge will remove the duplicates and construct one unique record with as many missing elements as possible. This process keeps your database clean and saves you valuable marketing dollars.
NCOALink 18 Month/DPV
Over 35 million Americans move annually, nSightful keeps track of these individuals by being is a non-exclusive licensee for the USPS ™ Limited Service Provider NCOALink. In addition to 18 months of change of address information we offer DPV as part of our standard NCOALink service. With this service we match individuals, families and businesses to 18 months of change of address information updated on a weekly basis.
NCOALink 48 Month / DMA / LACSLink / DPV™
nSightful is pleased to offer the DMA Mail Preference Service suppression flag, LACSLink updates, and DPV as part of our standard NCOALink service. Over 35 million Americans change addresses annually. With this service we match individuals, families and businesses to 48 months of change of address information.
NCOALink PAF Form Download
Anyone processing a mailing list through their NCOALink must fill out the Processing Acknowledgement Form (PAF) prior to any NCOALink processing as required by the USPS. Download NCOALink PAF Form
LACSLink Corrects address lists for areas that have undergone permanent address conversion. The LACSLink database consists of address conversions that the USPS ™ has obtained and verified, primarily a result of 911 address conversions. For locations that have experienced a permanent address conversion LACSLink will correct that address list. The USPS tm has obtained and verified the address conversions in the LACSLink database. These addresses are primarily a result of 911 conversions.
Address Element Correction (AEC)
nSightful will take the addresses coded by the CASS-Certified Address Matching Software and add the address element(s) to make them verified deliverable addresses. On average, AEC will update 1% of a file.
Recommended by the USPS Zip+4 Standardization (also known as Postal address standardization, address validation, address verification and CASS certification) checks the validity and deliverability of a physical mailing address. An address must be standardized before it can be certified as deliverable (CASS – certified). Standardization will convert an address to the correct format and will add missing information such as a zip code etc. to complete a full mailing address.
Data Append Services
In the event in which your client or prospect list contains a physical residential address but no Contact Name or Phone Number, our Cable Append service can fill in the missing information. Match rate varies on the quality of the input file. Costs for a Cable Append are based off the number of matched records for Contact Name and Telephone in addition to a minimum input charge.
Enhance your customer database with over 500 demographic & lifestyle elements. nSightful’s ConsumerVision file is one of the largest most robust databases on the market. Learning and understanding more about your customer means you can market to them better. Our ConsumerVision file contains over 250 million individuals and 150 million households. Appending of age, household income and occupation will allow you to maximize your marketing efforts. READ MORE
Landline & Cellular Telephone Append & Verification
nSightful can make your telemarketing more effective. First, our proprietary software processes records against four of the country’s largest complied databases.
In the second step, the non-matched records are then ran through our Directory Assistance phone append database. This database is made up of every household and business in the US. We then increase the matches in the verification process by carrying up to 7 numbers per record.
The third step takes all non-matched records and runs them through our Daily New Connects and Disconnects database. Typically match rates are lower from the third pass, on the plus side these records are the most up-to-date available.
Privacy Services / FTC DNC (Do Not Call) Suppression
nSightful maintains and updates regulations with the FTC DNC (Do Not Call), State Do-Not-Call lists, the DMA Telephone Preference Service (TPS) file and the DMA Pander file. These records are automatically suppressed ensuring your campaigns abide by State and Federal laws. nSightful will continue to keep up with the changes in legislation. All the same, it is advised you contact your own legal advice before acting on any information regarding Federal and State laws.
Phantom Finder – Patented Process
Phantom Finder is nSightfuls “Patented” method of identifying bad/bogus records in your database. Phantom Finder identifies and flags contacts that are not who they appear by matching against ConsumerVision nSightful’s highest quality multi-sourced database. Offered only at nSightful, Phantom Finder is a key ingredient for any direct mail campaign.
Phone Append & Verification Benefits
nSightful allows clients to modify the quantities and the quality of the telephone numbers requested back from the Confidence Level process. See PDF
“Do Not Call”
Edits nSightful houses all “Do Not Call” databases and ensures your campaigns abide by State and Federal laws.
nSightful knows how important deadlines are. We keep our promise with delivery times and will not be late.
nSightful provides the best phone numbers available by utilizing multiple databases to give you the most up-to-date information.
nSightful will provide clients with a custom Phone Append report that includes a state-by-state breakdown of the numbers of records searched and found.
nSightful can flag a client’s list for matched phone numbers. The provided file must include a full phone number and area code as defined in the file definition. Everything must match to be a complete verified number.