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Direct Mail

THE ENDURING POWER OF DIRECT MAIL

Any marketer looking to advance his or her digital brand would be wise to not overlook Direct Mail. The allure and proven track record of this mainstay “workhorse” continue to
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Omnichannel Marketing

The Landscape Has Changed. The Marketing Strategy of Your Omnichannel Needs to Adapt.

Now that the COVID pandemic has shaken up global marketing, customers have learned to seek out brands that offer comfort…touchstone that reinforce the core qualities of safety, value, and contentment.
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Email Marketing

It’s A New Year— And Time to Take A Fresh Look at A Familiar Friend: Email.

For better or worse, the ongoing pandemic has caused Marketing Professionals to step back and reassess the way they’re doing business—both in their adaptational abilities and the way they handle
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January 2021

Here’s to 2021: A Hopeful Look Ahead.

So, in that way it has, the calendar turns to present us with a New Year.This year, perhaps more than any other in memory, presents us with special challenges. Over
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Marketing Plan 2021

Congratulations. Your Marketing Strategy Survived 2020. Here’s How to Help Make It Thrive in 2021.

Until the COVID-19 reared its unfortunate pandemic head, Calendar Year 2020 was on track to be a record-setter for many businesses. Sadly, many have fallen by the wayside, but the
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Direct Mail

There’s More to Your Marketing Strategy Than Just Digital Diligence. Don’t Overlook Direct Mail.

Many businesses today are understandably bedazzled by the darling that is Digital Marketing. Who can help but admire avenues that appear so fresh and innovative, and can make so many attractive promises?
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The clear case for data hygiene

Cleanliness Is Next to…Desirable: The Clear Case for Data Hygiene.

Any company dealing with data recognizes data’s importance. As a source for providing customer information, data performs as a multiplying force, supplying businesses with the valuable customer details that create
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us-data-privacy

US Data Privacy Regulation: Where It’s Headed in 2020

In May, 2018, the European Union’s General Data Protection—GDPR—was implemented and since that time the Universe of Data Privacy has modified direction from monitoring to more aggressive enforcement. Just last
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Target Audience

How to Target Audiences to Grow Your Business

Let’s face it. Targeting audiences is an essential means of developing customer bases to help advance your business and add to its bottom line. In today’s digital-driven environment, healthy debate circulates
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Leadership

nSightful has been fortunate to have built a highly qualified and experienced team to assist you with your digital and data marketing needs. Our seasoned sales and client services representatives have been active in the digital and data marketing industry for over 35 years. Clients will find significant benefits working with the nSightful team’s high levels of product knowledge and hands-on experience.

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